Monthly Retainer Services (Local SEO, Technical SEO, GBP Management, Content):

A minimum of 30 days written notice is required to cancel an ongoing retainer. Services will continue and be billed through the end of the current billing cycle after the notice period has elapsed. There is no long-term lock-in — Rank Mario operates on a flexible, month-to-month basis.

Project-Based Engagements (One-time SEO Audits, Website SEO Setup, Content Projects):

Cancellations must be submitted before the project enters the execution phase. Once work has commenced, cancellation fees apply based on the percentage of work completed at the time of the request.

Pre-Paid or Advance Packages:

Pre-paid engagements are subject to a deduction for all work completed and any non-recoverable third-party tool costs before any remaining balance is refunded.

Eligible for Refund:

• Advance payments for projects where absolutely no work has commenced — subject to a 10% administrative fee
• Overpayments or duplicate billing — refunded in full within 7 business days of confirmation
• Cancellations submitted within 24 hours of initial payment where no strategy, audit, or deliverable work has been initiated

Not Eligible for Refund:

• Monthly retainer fees for a billing cycle where services have been fully or partially rendered
• Payments for completed deliverables including SEO audits, strategy documents, location pages, blog posts, GBP optimizations, or technical implementations
• Third-party costs incurred on the client's behalf including SEO tool subscriptions, stock content, or platform fees
• Work in progress that has been fully or partially delivered for client review
• Refund requests based on dissatisfaction with organic search results, traffic levels, or rankings, where the agreed scope of work was fulfilled — SEO outcomes depend on many external variables including search engine algorithm changes, market competition, and client-side factors