How Rank Mario built a full-stack SEO engine for India's B2B agro-chemical supplier — turning 98,000+ organic search queries into buyers, leads, and ₹9.6L in zero-ad-spend revenue.
B2B agro-chemical buyers search differently. They research products, compare specs, verify suppliers, then place bulk orders. We built a content and technical architecture that intercepts each stage — from first search to supplier contact.
The strategy: establish topical authority across the entire agro-chemical vertical first. Rank product pages second. Track every conversion and tie it back to search.
Canonical strategy across product variants. Internal linking from categories to products to educational content. Schema markup for price, availability, and supplier signals.
Homepage ranking #1 for branded terms with 58.92% CTR. Zinc sulphate at 96,666 impressions. DAP fertilizer at 68,957 impressions. Every major product keyword in the map.
City-specific pages for Bengaluru, Hyderabad, Indore, Pune, Lucknow. Informational content answering "crops benefit from DAP" and application guides — capturing the research stage.
Data-driven attribution model showing organic search drives 5.9% of last-touch conversions and assists in 4.93% of early-touchpoint journeys — the full picture, not just last click.
Google Analytics 4 — Jun 1, 2025 to Jun 4, 2026. All numbers verified.
GA4 key event performance — Aug 2025 to Jun 2026. Total ₹55,30,084 in tracked revenue across all channels.
| Channel | Key Events | Share of Events | Revenue Attributed |
|---|---|---|---|
| Paid Shopping | 29,139 | 36.75% | ₹6,12,095 |
| Direct | 25,745 | 32.47% | ₹32,63,839 |
| 🌱 Organic Search (SEO) | 10,302 | 12.99% | ₹9,60,723 |
| Unassigned | 7,130 | 8.99% | ₹2,05,277 |
| Cross-network | 2,502 | 3.16% | ₹1,73,954 |
| TOTAL | 79,283 | 100% | ₹55,30,084 |
Organic Search generated ₹9,60,723 in revenue. Paid Shopping spent ₹2,40,102 in ads to generate ₹6,12,095. SEO's ROI requires zero ongoing ad spend — and compounds every month.
Audience attributes confirm the B2B agro-procurement buyer persona — exactly the right people.
Every number above is traceable to a specific SEO action or strategy decision
The numbers speak for themselves. Rank Mario built something that keeps working every single day — without us spending a rupee on ads to make it happen.
B2B Agro-Chemical Supplier, India
Rank Mario builds SEO systems that generate leads, calls, and revenue — without paying for every click. Get a free audit and see where your business can grow next.
