For Bullit, we deliberately chose three types of content: branded shorts, Ballits duos, and stories featuring Martijn. Together with Media Doctors, we developed a campaign approach that focuses on the people at Bullit, not necessarily the technology they use.

Bullit isn't looking for standard developers, but colleagues who fit into a social, close-knit, and energetic team. That's why we feature a wide range of people. This creates a sense of familiarity, conveys the true Bullit spirit, and demonstrates what it's like to be part of the team. That's precisely what we wanted to resonate with the applicant: the feeling of making an impact in a small team, rather than being a cog in a large company.

The three pillars were pride, humor, and personal.

• • With the branded shorts, we showed what Bullit has to offer. And that it's more than you think